New Feature Alert: How to Use ChatGPT's Search Tool for Media Research

If you've attended my keynotes or workshops, you've heard me speak about the potential impact of AI-powered search. Well, big news!

ChatGPT's search feature is now available to all users, which has implications for communications professionals. With real-time access to the web, you can research up-to-date information, uncover media opportunities, and gain deeper insights.

One of the most practical applications for comms pros is researching journalists and their recent work. Until now, ChatGPT's ability to search the web has yielded unpredictable results. This feature can be useful when tailoring pitches or preparing for media outreach. Let me show you how it works with a real-world example.

Using ChatGPT Search to Research Journalists

Let's say you're pitching a story about AI, and Kylie Robison from The Verge is on your radar. Kylie frequently covers the intersection of tech, business, and AI trends. Instead of manually tracking down her recent work, you can prompt ChatGPT to find her five most recent articles about ChatGPT. Here's how:

Prompt: "Search for the five most recent articles written by Kylie Robison about ChatGPT."

ChatGPT will provide a list of articles, including headlines, publication dates, summaries, and links to the article referenced. This lets you align your pitch with Kylie's recent topics of interest. For instance, if her latest work highlights AI's role in shaping business strategy, you can tailor your outreach to show how your story fits that narrative.

Why This Matters for Comms Pros

• Personalized Outreach: Journalists appreciate pitches that reflect an understanding of their work. Using ChatGPT's search feature, you can demonstrate that you've done your homework.
• Real-Time Updates: With access to the latest articles, you can perform research even if you don't have access to a media database (funny how these requests have a way of coming in while you're away from your computer).
• Streamlined Workflow: Save time by consolidating your research within one tool, freeing you up to focus on crafting compelling pitches.

More AI Announcements to Explore

This feature is part of the 12 Days of OpenAI announcements, a series of exciting new product updates. Another update is about Sora, OpenAI's groundbreaking video generator, which is now widely available to ChatGPT+ users. Sora allows you to easily create professional-grade video content, opening up new possibilities for communicators. I'll be sharing a demo soon to show how it works, so stay tuned!

Have you tried ChatGPT's new search feature yet? I'd love to hear how it's helping you in your work!

Happy Holidays!