Five key insights from my keynote: Crisis in the Age of AI ai ai agents aiforpr crisis management Apr 10, 2025

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—ธ๐—ฒ๐˜† ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ from my keynote, "Crisis Communications in the Age of AI":

1๏ธโƒฃ ๐—”๐—œ-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ฐ๐—ฟ๐—ถ๐˜€๐—ฒ๐˜€ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐—ณ๐—ฎ๐˜€๐˜ โ€” ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐—บ๐˜‚๐˜€๐˜ ๐—ฏ๐—ฒ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ.

In a world where a deepfake can ignite a global controversy overnigh...

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AI is No Longer Optional: Insights from Shopify's CEO Apr 07, 2025

If you're still wondering whether AI is truly essential for your business, Tobi Lรผtke, CEO of Shopify, has a clear message for you: AI integration is now a baseline expectation, not merely an optional enhancement.

In a recent tweet, Lรผtke highlighted the transformational potential of artificial i...

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How I Use a HeyGen Interactive Avatar for Lead Generation ai avatar lead generation Mar 21, 2025

With my new AI avatar, I may never take another Zoom call again!

Well, not quite. But the technology is getting closer!

I've been experimenting with HeyGen's interactive avatar technologyโ€”and chatting with "myself" on Zoom is both impressive and hilariously surreal.

Check out this quick highlight clip,...

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New Video: Using AI to Build a Smarter Media List ai ai agents aiforpr media list openai operator Mar 11, 2025

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I just uploaded a new explainer video, walking you through how to use AI โ€” specifically, OpenAIโ€™s Operator โ€” to build a smarter, more targeted media list. If youโ€™ve ever spent hours compiling journalist contacts and refining your outreach strategy, this oneโ€™s for you.

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Whatโ€™s different about A...

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AI Agents Are Here โ€” Is Your PR Team Ready? ai aiforpr aiworkshops communications pr sxsw Mar 09, 2025
The AI Agent Revolution Is Here โ€” But Most PR Teams Arenโ€™t Ready

AI agents were aย hot topic at SXSWย this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools forย media research, content generation, and PR strategy.

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๐Ÿš€ย Th...

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PR in the Age of AI: Media Literacy, Misinformation, and the New Gatekeepers ai aihorizons aiinpr Feb 25, 2025

Note: The video above is a 2-minute demo of an experiment I ran with Operator, one of OpenAI's AI agents, where I had it create a media list involving all journalists who wrote about alternative investments over the last 60 days.ย 

AI isnโ€™t just another PR tool โ€” itโ€™sย reshaping the entire media ecosys...

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I tested OpenAI's Sora, and here are my thoughts ai openai sora video Jan 10, 2025

Say hello to OpenAI's Sora.ย 

Yesterday I upgraded to Sora Pro, which allows me to upload images of people.ย 

I trained it on a photo of me and gave it this simple prompt:

"Use my likeness to create a cinematic scene of me as a time-traveling secret agent, standing confidently on a rooftop overlooking ...

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Join me in Miami next month at the AI Horizons Conference on February 24-26 aihorizons aiinpr medialiteracy ragancommunications Jan 09, 2025

Need an excuse to go somewhere warm?

I've got you covered!

Join me in Miami next month at the ๐—”๐—œ ๐—›๐—ผ๐—ฟ๐—ถ๐˜‡๐—ผ๐—ป๐˜€ ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ป ๐—™๐—ฒ๐—ฏ๐—ฟ๐˜‚๐—ฎ๐—ฟ๐˜† ๐Ÿฎ๐Ÿฐ-๐Ÿฎ๐Ÿฒ.

I mean, who's gonna blame you for learning more about AI and comms?

During my session, "๐—”๐—œ ๐—ฃ๐—น๐˜‚๐˜€ ๐—ฃ๐—ฅ: ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—Ÿ๐—ถ๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜† ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—”๐—ด๐—ฒ ๐—ผ๐—ณ ๐—•๐—ถ๐˜๐˜€, ๐—•๐—ผ๐˜๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—•๐˜†๐—น๐—ถ๐—ป๐—ฒ๐˜€," I'll ...

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New Feature Alert: How to Use ChatGPT's Search Tool for Media Research ai chatgpt search Dec 20, 2024

If you've attended my keynotes or workshops, you've heard me speak about the potential impact of AI-powered search. Well, big news!

ChatGPT's search feature is now available to all users, which has implications for communications professionals. With real-time access to the web, you can research up-...

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Crisis Communications in the Age of AI: Join Me in Chicago this April ai crisis management public relations Nov 20, 2024

The communications landscape is rapidly evolving, and artificial intelligence (AI) is at the center of this transformation. Whether itโ€™s real-time sentiment tracking, early threat detection, or mitigating the impact of misinformation, AI is becoming a game-changer in how we detect, respond to, and m...

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Introducing ChatGPTโ€™s New Real-Time Search Feature: A Game-Changer for PR Pros ai chatgpt pr search Nov 02, 2024

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Iโ€™m excited to share a new feature in ChatGPT thatโ€™s perfect for PR professionals:ย real-time search! This new tool allows you to access up-to-the-minute information, making it easier to monitor public sentiment, respond quickly to emerging trends, and keep your finger on the pulse of your industr...

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