Introducing ChatGPT’s New Real-Time Search Feature: A Game-Changer for PR Pros

I’m excited to share a new feature in ChatGPT that’s perfect for PR professionals: real-time search! This new tool allows you to access up-to-the-minute information, making it easier to monitor public sentiment, respond quickly to emerging trends, and keep your finger on the pulse of your industry. Whether planning a client launch, managing a brand reputation, or just keeping an eye on the latest news, ChatGPT’s search feature can help bring insights directly into your workflow.

How to Use ChatGPT’s New Search Feature for PR

To see this feature in action, let’s use it to manage a timely topic—AI and privacy concerns—as an example:

1. Stay Informed on Real-Time Sentiment: The search feature makes it easy to find what’s being said in real-time across news outlets, blogs, and social media. For instance, try one of these prompts:
   • “What are the latest discussions on AI transforming public relations?”
   • “Find recent news articles about AI tools in PR.”
     
     
2. Explore Relevant News in Seconds: The search feature is your direct line to recent articles and public discussions, helping you craft responses that reflect the latest industry conversations. Here are a few recent examples to illustrate:
   • Microsoft’s New AI Feature Sparks Privacy Debate (Time)
   • Hackers Exploit Privacy Flaws in AI Assistant Encryption (Ars Technica)
     
     
3. Craft Informed, Timely Messaging: You can adjust your messaging quickly and confidently by staying on top of the latest information. Imagine you’re managing the launch of an AI-powered product, and your search reveals heightened privacy concerns in the market—this real-time insight allows you to prepare messaging that proactively addresses these concerns, positioning your client or brand favorably.

​

Why This Feature Matters

ChatGPT’s real-time search could be an essential tool for managing and responding to the complexities of today’s media landscape. This feature can help you stay agile, informed, and effective as a PR professional.

Important Note on Accuracy

As with any AI tool, ChatGPT can sometimes “hallucinate” or generate information that sounds credible but isn’t entirely accurate. I recommend double-checking the sources provided to confirm their accuracy, ensuring your data is always trustworthy and up-to-date.

​

Availability

For now, the new search feature is available only to ChatGPT Plus and Teams users, so if you’re on one of these plans, I encourage you to try it!

Have you tested out the new search feature yet? Let me know what you think and how it might support your work—I’d love to hear your thoughts!