New Video: Using AI to Build a Smarter Media List

I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.

What’s different about AI Agents?

Unlike tools like ChatGPT or Claude, which generate responses to individual prompts, AI Agents are designed to perform tasks autonomously over time. They can operate based on predefined goals, collect and analyze data, and even take actions on your behalf—making them incredibly useful for streamlining repetitive tasks like media list building, sentiment monitoring, and competitive analysis.

In this video, I show how AI can help:

✅ Identify the right journalists based on coverage and interest

✅ Automatically update your media lists with relevant contacts

✅ Streamline research so you can focus on crafting the perfect pitch

This is just the start! I’ll be creating more videos exploring AI Agents and how they can support PR and communications professionals in new ways. Got a specific use case you’d like to see? Hit reply and let me know! 

Looking forward to hearing your thoughts!