New Video: Using AI to Build a Smarter Media List
Mar 11, 2025
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I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.
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What’s different about A...
AI Agents Are Here — Is Your PR Team Ready?
Mar 09, 2025
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The AI Agent Revolution Is Here — But Most PR Teams Aren’t Ready
AI agents were a hot topic at SXSW this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools for media research, content generation, and PR strategy.
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