I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.

What’s different about A...

Say hello to OpenAI's Sora. 

Yesterday I upgraded to Sora Pro, which allows me to upload images of people. 

I trained it on a photo of me and gave it this simple prompt:

"Use my likeness to create a cinematic scene of me as a time-traveling secret agent, standing confidently on a rooftop overlooking ...

I recently shared insights at the P World AI in PR Summit about significant trends reshaping our industry.

Here's a breakdown of the three key shifts that every PR professional should be aware of:

1. The Rise of the AI Reporter

News outlets are increasingly deploying AI to produce routine ar...

In this thought-provoking episode, Chris Gee and Alex Kotran explore the urgent need for AI literacy in American schools and its impact on society. They explore how AI is reshaping career landscapes and the essential skills future generations will need to thrive.

In the rapidly evolving digital media landscape, the emergence of AI-generated content is reshaping our understanding and capabilities within video production. OpenAI’s recent unveiling of Sora, a groundbreaking AI that generates highly realistic videos from simple textual prompts, marks a significa...