The AI Agent Revolution Is Here — But Most PR Teams Aren’t Ready

AI agents were a hot topic at SXSW this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools for media research, content generation, and PR strategy.

🚀 Th...

I’m excited to share a new feature in ChatGPT that’s perfect for PR professionals: real-time search! This new tool allows you to access up-to-the-minute information, making it easier to monitor public sentiment, respond quickly to emerging trends, and keep your finger on the pulse of your industr...

After sending my recent newsletter, "Emerging Trends in PR: Three Shifts You Should Know About," I received a lot of interest in the AI-powered search shift. Many of you shared your curiosity about how AI is transforming reputation management.

To explore this topic, I've invited my friend Sam Mi...

About a year ago, I began experimenting with AI to clone my voice for editing podcasts. Today, I'm excited to share my latest experiment with AI technology.

I've created a video avatar of myself using a tool called ​HeyGen​.

This new digital twin speaks in my voice and can replicate my ...

I recently shared insights at the P World AI in PR Summit about significant trends reshaping our industry.

Here's a breakdown of the three key shifts that every PR professional should be aware of:

1. The Rise of the AI Reporter

News outlets are increasingly deploying AI to produce routine ar...

What a week!

I’m excited to share some key takeaways from my recent workshop at the Ragan Communications Employee Communications and Culture Conference. It was an eye-opening session in which we discussed the role of AI in communications.

I started by polling the audience on ...