I’ve been quietly working on something special...

Now it’s out in the world.

My thoughts on AI and its role in transforming modern reputation management have just been published in the 5th edition of:

𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹...

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from my keynote, "Crisis Communications in the Age of AI":

1️⃣ 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗶𝘀𝗲𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗮𝘀𝘁 — 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗳𝗮𝘀𝘁𝗲𝗿.

In a world where a deepfake can ignite a global controversy overnigh...

With my new AI avatar, I may never take another Zoom call again!

Well, not quite. But the technology is getting closer!

I've been experimenting with HeyGen's interactive avatar technology—and chatting with "myself" on Zoom is both impressive and hilariously surreal.

Check out this quick highlight clip,...

I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.

What’s different about A...

The AI Agent Revolution Is Here — But Most PR Teams Aren’t Ready

AI agents were a hot topic at SXSW this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools for media research, content generation, and PR strategy.

🚀 Th...

Note: The video above is a 2-minute demo of an experiment I ran with Operator, one of OpenAI's AI agents, where I had it create a media list involving all journalists who wrote about alternative investments over the last 60 days. 

AI isn’t just another PR tool — it’s reshaping the entire media ecosys...

Say hello to OpenAI's Sora. 

Yesterday I upgraded to Sora Pro, which allows me to upload images of people. 

I trained it on a photo of me and gave it this simple prompt:

"Use my likeness to create a cinematic scene of me as a time-traveling secret agent, standing confidently on a rooftop overlooking ...

If you've attended my keynotes or workshops, you've heard me speak about the potential impact of AI-powered search. Well, big news!

ChatGPT's search feature is now available to all users, which has implications for communications professionals. With real-time access to the web, you can research up-...

The communications landscape is rapidly evolving, and artificial intelligence (AI) is at the center of this transformation. Whether it’s real-time sentiment tracking, early threat detection, or mitigating the impact of misinformation, AI is becoming a game-changer in how we detect, respond to, and m...

I’m excited to share a new feature in ChatGPT that’s perfect for PR professionals: real-time search! This new tool allows you to access up-to-the-minute information, making it easier to monitor public sentiment, respond quickly to emerging trends, and keep your finger on the pulse of your industr...

I'm excited to announce that the latest edition of The Intelligent Communicator is finally here, featuring an insightful conversation with Sam Michaelson from Five Blocks. 

Key Highlights from the Interview:

• AI as an Answer Engine: Unlike traditional search engines, AI now acts as an answer e...

After sending my recent newsletter, "Emerging Trends in PR: Three Shifts You Should Know About," I received a lot of interest in the AI-powered search shift. Many of you shared your curiosity about how AI is transforming reputation management.

To explore this topic, I've invited my friend Sam Mi...